• Cooperativism as the ownership model that most securely allows the development of a medium- and long-term strategic project. The shared ownership model must allow us to strengthen the future of the project and make it take root in the environment in which we work.
• Inter-cooperation as a preferred tool in our relationships with other trading companies, and social responsibility as a fundamental value in our relationships within our company and with our surroundings.
• Mass media as the cornerstone of our productive function, at the service of society and the country in which we work.
• Local information as the preferred goal of our work, as a vehicle for cultural diffusion and as the unifying force for a space for social communication.
• Observation of the professional ethics code for journalism and therefore, diligence and quality as premises to the generation of content. It is our civic duty to decisively contribute to the promotion of coexistence, respect and cooperation.
• Maximum plurality in the creation of content, starting from the belief that access to a plurality of information, not subject to outside interests of any kind, is a prime axis to the consolidation of a more mature, fairer and freer society.
• Communication media with an aesthetically modern and attractive design while remaining functional for the consumer.
• Offering our product for free as a distribution model that guarantees more extensive access to information and media products.
• Prevalent use of the Catalan language as a requirement in the process of linguistic standardisation.
|
